Balaji Ponnaiah
Creative Director. Filmmaker. AI Visual Storyteller.
Madurai, Tamil Nadu, India · Open to global opportunities
balajiponnaiah@gmail.com
Professional Profile
Creative production experience since 2013 across filmmaking, photography, cinematography, commercial visual production and post-production. Combines practical creative leadership and business management experience with emerging AI-assisted image, video and music workflows. Adaptable, curious and committed to continuous learning.
Experience & Leadership
Creative Director — Studio Art Films
Since 2013
Professional creative production across photography, cinematography, directing and commercial visual production. Experience includes client management, project planning, creative leadership and post-production, alongside creative business ownership and day-to-day operations.
AI & Digital Creative Workflows — Zekto Technologies
Technology exploration
Exploring AI-enabled creative workflows, technology-driven products and digital possibilities. Practical creative problem-solving, workflow innovation and an ongoing commitment to understanding and applying new tools.
Technical & Creative Skills
Filmmaking
Creative Direction · Cinematography · Lighting · Composition · Actor Direction · Storytelling
Post-Production
DaVinci Resolve · Video Editing · Color Grading · Sound Design · SFX · Adobe Photoshop
AI Creativity
Generative AI Video · Image Generation · AI-Assisted Music · Prompt Design · Visual Storyboarding · AI Production Workflows
Professional
Client Communication · Team Coordination · Creative Management · Project Delivery · Production Planning · Business Operations
Technology
Digital Product Exploration · AI Tools · Workflow Innovation · Continuous Technical Learning
Selected Projects
Infinity — Short Film
A spontaneous, single-character short film conceived immediately before filming. I developed the creative concept, directed the actor’s performance, handled cinematography and completed production in approximately two hours, followed by around four hours of editing, SFX and post-production.
Responsibilities: Concept, Direction, Performance Direction, Cinematography, Editing, Post-Production.
Timeframe: Approximately 2 hours of production + 4 hours of post-production.
Bingly Jingly — Tamil Educational Rhymes
A creative Tamil learning video series produced using an AI-assisted workflow. For the world countries rhyme, I developed the idea, wrote and refined the lyrics, prepared the script, created AI-assisted music, generated visual assets and video sequences, and assembled the finished video in DaVinci Resolve.
Responsibilities: Concept, Lyrics, Scripting, AI Music Production, AI Image Generation, AI Video Generation, Editing, Final Delivery.
Timeframe: Approximately 4–6 hours, including editing.
Jos Alukkas — Local Branch Advertisement — Advertisement
A local branch advertisement for Jos Alukkas.
Responsibilities: Advertising Film.
Timeframe: .
Jos Alukkas — Edit — Advertisement Edit
A Jos Alukkas advertisement edited in my own workspace.
Responsibilities: Editing.
Timeframe: .
Professional Opportunities
Open to freelance projects, remote collaborations, contract and part-time assignments, meaningful full-time roles and international creative teams.